Integrity Starts With I And Ends In Why

Kirsten Macdonald
Feb 4, 2020 · 5 min read

In the marketing world, the word integrity gets thrown around more than blood spray in a Tarantino film.

Entertaining? Maybe. But it is more times than not, a fictional and messy show of cinema.

Have you walked away, feeling joy and excitement? Perhaps you have been inspired and motivated into action using more trust-based elements.

Either way, listen for that internal dialogue, for it is your barometer, your inner Jimini cricket feeding you information. Did you feel fear?

Would it make them money? Yes. Lots of it. Did they do it? No.

They refused.

It happens. A lot. So how to know?

  1. Locate your inner business intuition. It is located somewhere between your kidney and the left hemisphere of your brain.
  2. When something does not resonate with you, DO NOT DO IT.
  3. If it goes against your business ethics, walk away. If you don’t have business ethics, you need to locate them too.
  4. Open a home for lost ethics.
  5. If you say you are going to do something, DO IT.
  6. If someone else does the work, don’t shut them out and claim it as your own. It is not yours.
  7. If someone gives you a gift, say thank you. Then give a gift to another. Pass it forward. Business means relationship and good relationships build more business.
  8. Use reciprocal practices.
  9. Be honest
  10. Use positive affiliations.
  11. Do some things for only the feel-good factor. Yes. You can.
  12. If something goes wrong- try and fix it, or accept the things you cannot change and have the smarts to know the difference.
  13. If it isn’t your idea- don’t steal it.

Build your business from bricks not sticks, because integrity has meaning, purpose and carries it’s own energy.

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Kirsten Macdonald

Written by

Author, business woman, editor at Ponderings Magazine and digital educator, seasoned with a dark sense of humour — a ponderer spilling ink with gusto.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +786K followers.

Kirsten Macdonald

Written by

Author, business woman, editor at Ponderings Magazine and digital educator, seasoned with a dark sense of humour — a ponderer spilling ink with gusto.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +786K followers.

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