#Interview: PAMPA, the digital-first brand shaking up the floral industry.
Having a business idea can be as easy as binge watching on Netflix, but executing the idea beautifully and building a successful brand, isn’t. It takes dreaming with the feet on the ground and the courage to say “yeah, we’re going left!” when the whole market is making a right. That’s why I’m happy to share the story and the strategy behind PAMPA. A Parisian brand created by Noélie Balez and Emanuelle Magnan, two bold entrepreneurs that are putting a new twist on the french floral industry. I had the pleasure of meeting Noélie- who came to our meeting with her beautiful newborn baby girl — and visiting their office to write this story.
I hope you’ll find this an inspiring read ⚡️
The perfect match with a shared passion.
Noélie and Emanuelle have known each other since 2012. Emmanuelle comes from a digital advertising background and Noélie from the events and festival segment, where she had the chance to meet artists, startups and company owners. Although living in Paris for a long time, Noélie comes from the countryside and has always been fascinated by nature. A passion…
