Intriguing and Simple Founder Stories From 3 Startups We Can Study and Learn From
When it comes to our founder stories, complexity is the enemy. Keep yours simple so people resonate (deeply).
The best stories are simple. Yes, this principle also applies to startups. I refer to the founder stories that every entrepreneur shares with customers, investors, and business partners.
I love to hear founder stories!
The emotional why they do what they do is fully expressed in their stories. You can feel their startup vision and mission through their articulation.
Done skillfully, these stories stick.
A Lizard Household Hunter Turned Pest Control Entrepreneur
One of the simplest stories I have ever heard.
Matt is the lizard hunter in his household. His wife, Jane (a personal contact of mine), is terrified of the creepy crawlies glued to the ceiling. Apparently, once, one plump lizard lost its invincible grip, fell from the ceiling, and landed straight into her hair.
She screamed, jumped, alerted the entire condominium of disaster, and activated her pest control.
