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Introduction of Descriptive Analysis

An overview of one of the essential tools used to portray behaviors and trends from real events

Jair Ribeiro
Published in
11 min readMar 1, 2021

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Imagine you work for the transportation industry, where cost-effective delivery is essential for your company’s success and profitability.

You will probably want to find a way to minimize energy usage through better route planning. You will work hard to solve logistical issues such as incorrect shipping locations.

The good news is you probably already produce massive amounts of data. Unless you have in place a peloton of data analysts and restless dispatchers to decide how to operate your company best, it would be nice to automate this process and build models to provide data-driven decisions for your fleet based on recommended actions, derived from past performance, current conditions and desired results for the future?

It may seem complex at first, but prescriptive analysis, one of the solutions within the so-called Advanced Analytics, is the answer that already exists to make all of this possible.

And today, we will explore one of the essential tools used to portray behaviors and trends from real events, and this tool is called Descriptive analytics.

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Jair Ribeiro
The Startup

Top #5 Global AI Thought Leader, Father, Writer, and Reader