Search engine monopoly
Is Apple Going to Buy DuckDuckGo?
Could this be a real threat to Google?
A thought that has been flying around for quite a while is a search engine from Apple. Why? Google is the industry leader. There is Bing, Yandex, and some others. But most have the same problem, well, they call it their business model: advertising. In every way possible.
Solution: Apple?
Could Apple be a solution here? Many providers interpret the search engine differently than the market leaders, with a focus on data protection & privacy. The most well-known of these is certainly DuckDuckGo. I have been using DuckDuckGo for years, both on the desktop and on mobile devices.
DuckDuckGo is a good example of how you can offer a great product & even advertise with a sense of data protection.
For many years rumors of an Apple-owned search engine have been flying around. When Bing came up, I heard rumors about Apple’s answer. And these rumors will come up in 2021 again. But this time, it could be more serious than ever.
Why?
We are tracked… by every app, website, and service we use. Well, almost. Particularly guilty in this respect are the providers who base their business on advertising & data…
