Is It Objectionable for Social Media Companies to Use Your Personal Data for Targeted Advertising?

Jad Esber
Jad Esber
Nov 5 · 5 min read
Mark Zuckerberg Facebook SXSWi 2008 Keynote (credit: Jason McELweenie)

No. Social media companies should be able to use personal data for targeted advertising. Hang in there — I’m going to explain why.

Utility and Personal Freedom

Targeted advertising is not evil. In fact, I think targeted advertising is net positive. There…

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Jad Esber

Written by

Jad Esber

MBA @HarvardHBS | prev. Strategy & Ops @Google, Creator Partnerships @YouTube & Engineer @Cambridge_Uni. Co-president of medium.com/@hbseclub. www.jad.me

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