The Startup
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The Startup

Is it Time for Entrepreneurs to Stop “Thinking Outside the Box”?

Everyone’s favorite cliche might not mean what you think

On the first day of my entrepreneurship class at Duke, I always begin by asking students the following question:

How would you describe an entrepreneur?



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @