Is it Time to Rebrand Your Startup?

Rebecca Angus
Nov 4 · 5 min read

Why branding is critical to the success of your startup?

Photo by Ian Dooley

Build it and they will come. It’s an adage most of us will be familiar with but it’s also woefully unsuited to the world of business. It’s also that very same philosophy that’s partly behind the reason why 90% of startups fail (source). In 2018 CB Insights compiled a list of the top 20 reasons why startups failed, based on years of analysing…

Keep the story going. Sign up for an extra free read.

Rebecca Angus

Written by

I am a highly-driven marketing professional with experience working in FinTech. I’m passionate about helping businesses exceed their potential via marketing.

The Startup

Medium's largest active publication, followed by +542K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade