Is it Time to Rebrand Your Startup?
Nov 4 · 5 min read
Why branding is critical to the success of your startup?

Build it and they will come. It’s an adage most of us will be familiar with but it’s also woefully unsuited to the world of business. It’s also that very same philosophy that’s partly behind the reason why 90% of startups fail (source). In 2018 CB Insights compiled a list of the top 20 reasons why startups failed, based on years of analysing…


