Is Twitter dead?

Not so fast. While quantity of users may on the wane, quality is going up.

Thinking about packing it in on Twitter? Reports of purged accounts, proliferating bots, online trolls, and fake news have taken some of the shine off one of social media’s original pioneers.

But get past the negative noise and data tells a different story. There are still 330 million people using the social network each month.

While monthly users have dipped since 2018, daily usage keeps going up.

Put another way: quantity of users may be in slight decline, but the quality is rising.

Improving network quality by getting rid of bad accounts and content is the company’s current focus, and it seems to be working. CEO Jack Dorsey says Twitter is … ‘making meaningful progress in making it healthier and valuable.”

Should Twitter keep its place on content calendars?

As a content marketing channel, Twitter boasts an active user base that includes 75 per cent of B2B brands and 60-plus per cent of B2Cs. The average user follows five brand accounts and 38% of users say they’ll purchase from the brands they follow.