Is Vlogmas Still a Thing?
Does the classic YouTube tradition still hold up in 2020?
Let’s travel back in time to a cold December day many years ago. After a long day at middle (or high) school, you bundle up and walk home enduring the winter chill, until, after what seems like forever, you finally reach your home, quickly getting your homework done so you can get on to something way more important. That thing? Vlogmas.
You make yourself a cup of delicious hot chocolate and open up YouTube, eagerly clicking on your favorite YouTuber’s newest installation of the internet’s favorite holiday tradition, reveling in festivity and winter spirit.
So, What is Vlogmas? The Beginnings…
Vlogmas was created in 2011 by YouTuber Ingrid Nilsen, who had the idea to post a video (a “vlog,” or video blog) every day leading up to Christmas as a sort of “advent calendar” for her subscribers. Kathryn Lindsay describes in Refinery29 how daily vlogging was not yet a “thing” when Vlogmas started: “It was rare that you’d see someone give such an intimate look into their lives every single day, especially not a beauty YouTuber like Nilsen.” Nilsen’s first Vlogmas video, which offers a look back into a different, improvised and unedited era of YouTube, was uploaded on December 2nd, 2011.
