Is writing a book a marketing tactic or a long-term strategy?
Nov 4 · 5 min read

I was asked this question about writing a book on a podcast interview a couple weeks ago. I apologize — I can’t remember who asked it but it is an interesting question I have never been asked before. Good job interviewer who I can’t remember.
There can be very different motivations for writing a book and many people are surprised that things usually don’t…


