Is writing a book a marketing tactic or a long-term strategy?

Mark Schaefer
Nov 4 · 5 min read

I was asked this question about writing a book on a podcast interview a couple weeks ago. I apologize — I can’t remember who asked it but it is an interesting question I have never been asked before. Good job interviewer who I can’t remember.

There can be very different motivations for writing a book and many people are surprised that things usually don’t…

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Mark Schaefer

Written by

Chieftain of the blog {grow}, strategy consultant, educator, podcaster, author of Return On Influence, The Content Code, and The Tao of Twitter.

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