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Is Your Content Attracting Freebie Seekers? Fix It Before You Regret It

4 min readMay 3, 2025

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For years, I thought I was being generous.

Giving away free content. Answering every question. Posting tips, tutorials, PDFs, the works. I thought I was building trust.

But when it came time to monetize? Something didn’t work.
I thought the problem was my offer. Or my copywriting skills. Or my price.

Turns out, the real problem was me attracting the wrong audience. I followed broken advice: “give away value.” “Teach for free.”

All garbage.

Tire kickers don’t need more information. They need to be shown the door.

Let’s see how to attract an audience that will gladly pay for your knowledge, respect your time, and help you achieve more freedom.

Stop giving away everything for free

Giving away more FREE stuff is training your audience to expect free stuff.

For years, I thought I was playing the long game by giving away value. “Serve first,” they say. “Give. Give. Give.”

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The Startup
The Startup

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Matt Giaro
Matt Giaro

Written by Matt Giaro

6 Figure Creator. Helping experts turn their ideas into income with online content (in just 2h/day.) Start now 👉 https://mattgiaro.com/medium