With 500 million active users scrolling through their Instagram feeds daily no one will dare argue with you that you don’t NEED to be active on Instagram. Whether the purpose of your IG account is to consume content or to produce it, an average of 95 million posts per day allows any and every IG user to get something out of the social platform.
Simply looking to learn about new brands and products as a consumer? Well, there are now reportedly just over 25 million business profiles for you to find and discover every single day. Looking to brand yourself or promote your business/side hustle? Sponsored posts, feed ads and story ads make it possible to reach thousands of people a day for pennies on the dollar.
But despite all of the benefits Instagram has to offer getting noticed is harder than ever. With so many brands, and so much content, trying to cut through the noise can seem impossible. We place all of our focus on our imagery, our captions, our hashtags but what happens when our content is actually dynamic and engaging enough to reel someone in? What happens next?
Imagine this — a new potential follower or customer clicks through to your profile from a post or an ad only to find your profile link is completely not optimized to convert them.
What is a non optimized profile link you might ask?
Well, the truth is, if you’re still linking to a single page on your website or worst of all, your homepage, you’re missing out on a huge opportunity to connect with that user on a deeper level. The profile link, one of the most underrated features on Instagram is the key to transitioning a user off of the platform and into your world in a single click.
Does your Instagram bio link need a makeover? Check a few of my favorite apps and platforms to explore the best option for you or your business.
For Professionals + Micro Influencers: Milkshake
Now available for early access in the Apple App Store, Milkshake allows you to create a beautiful insta website for free. By turning the Bio link on your profile into an insta website you can say more, sell more and share more. Beautifully designed specifically for Instagram’s website browser, you can add multiple pages to your insta site that users can easily swipe through. The best part? No desktops, design skills of programming needed. It’s quick, easy and fun. I had my insta website up with links to my latest published articles in a matter of 5 minutes.
How does it work? Step One, select a card. They have a variety of cards to choose from including link lists, about me pages, etc… Step Two, add your content — spread your message, tell your story, promote yourself or promote your business. Step three, (my favorite part) shake things up by choosing one of their many pre designed layouts with color pops, graphics and more.
For Small To Medium Sized businesses: Linkin.bio by Later
A newer platform feature from the team that created Later (originally a post scheduling software for Instagram) Linkin.bio is available on all of Later’s business plans starting as low as $19/month. A far more advanced version of Instagram Shopping, Later allows your to drive website traffic from the app and actually tack the revenue you’re making. Have a shopify store? Connect your Shopify store with Later and receive Shopify sales data for each post.
But Linkin.bio isn’t just for selling physical products. In lieu of a beautiful IG store landing page, you can replace product links with links to articles, videos and more to showcase your blog or online magazine. Used by Media outlets like USA Today, Hypebeast and HighSnobiety, Linkin.bio allows you to effectively immerse users in your entire content library versus a single post.
But this isn’t the only feature you can take advantage of on a Later business plan. Other platform features include advanced analytics, post scheduling and most importantly, Instagram Story scheduling (talk about a time saver).