Is Your Loyalty Program Rewarding the Right Customers?

Ellen Barber
Nov 13, 2019 · 4 min read

When I walk into my favorite local restaurant, I’m not just another sale. I’ve been eating there several times a month for more than ten years. I’m what every business wants: a repeat customer. A regular.

So why would my favorite eatery ever do anything to jeopardize our long, happy relationship?