The Startup
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The Startup

Is your marketing team working with the customer support team?

If not, you could be making a huge mistake.

No team in your firm should stay isolated from customer support. Answer support calls if you need to, but be involved in customer support if you want to improve your product, marketing, operations. Literally anything. (image credit)

First things first. I am a huge believer in the customer support team being at the front of everything you do. It doesn’t matter whether you are having a product roadmap discussion or planning your next big marketing campaign, it needs to start with inputs from the customer…




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Abhishek Anand

Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours.

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