The Startup
Published in

The Startup

Is your marketing team working with the customer support team?

If not, you could be making a huge mistake.

No team in your firm should stay isolated from customer support. Answer support calls if you need to, but be involved in customer support if you want to improve your product, marketing, operations. Literally anything. (image credit)

First things first. I am a huge believer in the customer support team being at the front of everything you do. It doesn’t matter whether you are having a product roadmap discussion or planning your next big marketing campaign, it needs to start with inputs from the customer…

--

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

Everything now: live shopping is the future of retail

Customer Success: The Foundation for Predictive B2B Sales and Marketing

Get leads and marketing results in weeks, not months

The Social Media Merry-Go-Round

Digital Marketing Continues to Evolve — Here’s How to Survive

Yellow Pages Are Still Utilized By Some

5 Lessons I learnt from taking a niche FMCG brand to market

Cellarmasters responds to shifting retail with AI technology

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abhishek Anand

Abhishek Anand

Helping businesses grow 10x faster, and scale efficiently. Top Writer — Quora, Medium. Drop in a line if you’d like help with yours. mail@abyshake.com

More from Medium

How to know when your startup has met product/market fit

U.S. Army Announces New Digital Transformation Strategy

The 12 Outstanding Struggles of Reinventing A New Circular Business Model

Should you customize your startup product for every customer?

Customize