The Startup
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The Startup

Is Your Startup Fighting the Wrong Competitors?

What if the companies you think are your enemies are actually more like your frenemies?

Image courtesy Sabel Blanco via Pexels

Most entrepreneurs I meet are surprisingly obsessed with their competitors and the potential of other people to steal their ideas. I get asked to sign NDAs at least once per week (which, of course, I never do because NDAs are ridiculous)…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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