Is your UX correct for the business?

The multidisciplinary nature of UX often makes one think of UX as simply creating a holistic experience for the visitors of your website; one that avoids weird layouts, counter-intuitive functionality. UX designs’ real goal is to create solutions that are optimized for the users which ultimately provide business value for your organization.

Unfortunately, many businesses today are still blind to the potential of implementing those correct UX tactics that will add on to their businesses value. When a business fails to shine on digital platforms, it’s important to invest more time into UX to make that valuable to your organization. Proper execution of the UX Design helps your business understand how to interpret your company and your product(s). It also allows them to get a sense of your brands to feel and whether or not you may be an ideal fit in the competition. When more and more users find your website/ app’s UX pleasing, they’ll keep coming back.

To decide whether your UX is good for your business, you must first identify your business model.

B2B: Business- to- Business

Identifies both the seller and the buyer as business entities

Examples: IBM, Salesforce, Accenture, Automobile Manufacturers

B2C: Business- to- Consumer

Refers to the transactions conducted directly between a business and consumers who are the end-users of its products or services

B2C: eBay, Walmart, Disney, Coca-Cola, Apple

UX Design for every business model varies. The users at the receiving end play a pivotal role in designing the perfect UX for your business’s website/ app.

After you’re done with identifying your design model, start with the design. Define Personas, user flows, task models, storyboards, wireframes, and the prototypes. While you are design thinking for your new project, make sure to validate that with your design goals. The simplest way to validation is asking the questions before and after the actual UX Design.

Validation before Design:

Validated the user stories and personas?

Did each iteration incorporate user feedback?

Did we learn anything about the user’s needs?

Would they recommend the product to a friend?

Did we make the product measurably better?

Validation after Design:

Design solutions should consistently strengthen branding and company policy

Consistent and a thought-out content strategy

Concise and minimalist solutions in design

Design according to different countries

As we talked about design validation, it is extremely important to design catering to the business. UX Design is all about understanding the users, their needs, demands, characteristics, nature of online presence. Every business model treats their users differently but for a larger picture, the UXD for the B2B and B2C follow certain guidelines. The implementation of these protocols is sure to benefit your business sales and profitability.

UXD For B2B:

  1. Don’t overwhelm users with information: prioritize content
  2. Keep core data available from the pre-scroll area
  3. Activate color psychology
  4. Consider promo video content
  5. Apply catchy visuals sending a message
  6. Apply landing pages for special offers
  7. Don’t forget about the testimonials and signs of trust
  8. Let users contact duty holders from any point of their journey

UXD For B2C:

  1. Content should speak to the users
  2. Content must support long-term purchase decisions
  3. Integration, compatibility and regulatory information must be clear
  4. Complex pricing requires realistic scenarios
  5. Speak to different customer segments
  6. Scales of businesses do not alienate audiences

These compelling stats from the PointSource definitely forces us to implement a great UXD for our businesses.

Companies with highly effective UX have increased their revenue by 37%
Top 10 UX leaders in America have outperformed their sales with close to triple the returns in 2017
61% of users move to another site if they aren’t able to find what they’re looking for right away
90% focus on improving the Brand and User Experience can turn your $2 investment into a whopping $100 income return
67% of customers are more likely to purchase from mobile-friendly sites
Mobile users are 5x times more likely to abandon a transaction if the site is not user-friendly

Hopefully, the above mentioned UX strategies will help not only designers but also entrepreneurs who wish to know more about design issues influencing the profitability of their business.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by +411,714 people.

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