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It Only Took 7 Steps to Build My Marketing Agency in 2024

Bertilla Niveda
The Startup
Published in
8 min readFeb 4, 2025

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Photo by Mikael Blomkvist from Pexels

If you told me 5 years ago that I would be running my own agency in 2025, I would have laughed in your face.

Like, quite literally.

In this economy? A business post-Covid? Especially when social media marketing is becoming increasingly saturated with heavy competition out there.

I had no clue how this business model would work. Hell, for the longest time, I didn’t even think I would want a team.

But something hit me when I turned 25.

I realized that freelancing was good, but I needed more. I needed to scale up. I could only do so much as one person. I needed to execute my creative ideas in bigger better ways with great people by my side.

So this is how I did it.

This right here is an exact detailed description of the steps I took to create my agency. Let’s get to it, shall we?

1. I Had to Shift My Mindset to Actually Get Into This

We have a saying in Tamil that goes

“Aathu’le oru kaal, sethu’le oru kaal”

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Bertilla Niveda
Bertilla Niveda

Written by Bertilla Niveda

Artist, engineer, and writer with a lot to say. You can connect with me at bertillaniveda@gmail.com | Learn more→ https://bit.ly/3Ba489Q

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