💩 “It’s A Vote for the Turd We Deserve”.

Tara Fitness ⭐️
Jun 18 · 2 min read

Lounging on the sofa a few nights ago, not really paying attention to the tv, and I heard the following:

“It’s a vote for the turd we deserve”.

My Mum, having just walked into the room, said:

“What did that just say?”

I responded with:

“I’m pretty sure it said it’s a vote for the turd we deserve”.

Sure enough, a few ad breaks later and we saw it again. It was an ad for Metamucil, a fibre supplement available here in Australia.

Now I’m confident I’ve seen plenty of Metamucil ads before, but I cannot for the life of me remember them.

“It’s a vote for the turd we deserve” on the other hand… well, I’m writing an email about it, so I reckon it’ll stick like sh!t to a blanket.

Just like:

“You bought a jeep”…

“We’re gonna need a bigger boat”…

“Not Happy JAN!”

And the adventures of Rhonda and Katut.

Having travelled around the world, there’s even the quintessential:

“Throw another shrimp on the barbie”.

(For future reference, we Aussies call them prawns, and we rarely throw ’em on the barbie).

So what leaves these phrases burned into our memory like an egg to a car bonnet on a 40-degree day?

They’re surprising. They’re evocative. They’re different.

But it’s the truth.

Don’t believe me?

Take a minute to scroll through your inbox and notice what jumps out at you. Is it the 27 emails that are SHOUTING about their latest SALE? Or is it the fibre supplement company talking about turds?

I know which email I’m more likely to read.

Now, that doesn’t mean you need to plan every email around bodily fluids. It doesn’t even mean every email needs to shock you like a slap across the face. But it is why I use subject lines like:

“I had a head-on collision with a 4-year-old”;

“Take a spoon of concrete and harden the f*ck up”;

And today’s slippery soldier:

“It’s a vote for the turd we deserve”.

The one thing you can say about using shock and awe in your marketing is at least you won’t commit the cardinal sin of being boring.


If you need a little help writing your web copy, emails or blog posts with an injection of personality, just send me a message. We’ll chat about how to write the turds, I mean, words you deserve.

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Tara Fitness ⭐️

Written by

Criminologist & former personal trainer building a unique email copywriting service on a rock solid foundation of self-care, self-belief and self-discovery.

The Startup

Medium's largest active publication, followed by +477K people. Follow to join our community.