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How to Create a Successful Personal Brand in 5 Steps

8 min readSep 5, 2021

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Photo by Manny Moreno on Unsplash

Stop thinking a personal brand is for fun.

76% of American Millennials are more likely to buy from a person with a personal brand.

It’s crystal clear.

People don’t do business with companies anymore. People do business with people. A strong online presence has become more important than ever.

It’s about stepping from the dark side to the light. About becoming known for something. The people who do this well do one simple thing:

They focus all their energy, their resources, their efforts on becoming known for one thing first. They become the expert on that one thing.

People like to refer to it as uniqueness, calling, purpose, mission.

The best quote on this topic comes from a guy named Larry Winget:

Find your uniqueness so you can exploit it in the service of others.

This brings us to the question of how do you do that, right?

What Yields Power Is Focus

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The Startup
The Startup

Published in The Startup

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Jessie van Breugel
Jessie van Breugel

Written by Jessie van Breugel

Teaching creators to make magic internet money | Join The Creator Academy: thecreatoracademy.xyz

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