If You Need to Work 40+ Hours as a Creator, You Might Be Doing It All Wrong

Here’s how I’m moving to a 4-day workweek in 2024.

Sinem Günel
The Startup
Published in
7 min readJan 22, 2024


I’m moving to a 4-day workweek to spend more time in the mountains. (Image by Author)

I started my first business when I was 20 years old because I couldn’t stand the idea of spending decades working 40 hours per week to eventually retire.

I also don’t like being told what to do or how to do it, so being my own boss sounded much better than sitting in a cubicle office for most of the year.

Even though entrepreneurship isn’t right for everyone, it was for me because I value freedom more than anything else in my career.

To be fair, my plan to do my own thing only worked because I was willing to work 80-hour weeks until I figured out how to actually make money.

When I started my first business, I was working a full-time corporate job and taking my final classes at university. I spent early mornings, late nights, and all weekends working on my side projects for over a year.

I’m lucky to say I love what I do for a living, but I don’t accept the idea of living to work.

For context, here’s how I make a living:

  • I write on the internet and encourage my readers to sign up for my email list.
  • I run a newsletter to help you write online, build an audience, and grow your income.
  • I sell digital courses through automated sales funnels and live launches.
  • After finishing one of my courses, my students can join my private membership.

That’s the bulk of what I do: Writing articles and emails, helping new writers/creators, keeping my courses up to date, and running occasional marketing events.

I’ve been working less than 30 hours per week for the last two years, so for me, transitioning to a 4-day workweek doesn’t mean reducing how much I work. It’s more about freeing up an entire day that I can spend on non-work activities.

I had already been thinking of moving to a 4-day workweek in 2023, but a cancer diagnosis in my family turned my life upside down, and work-life balance was the last thing I was worried about.



Sinem Günel
The Startup

I help you create a business and life you love. ⚡ Start here: https://mwa.ck.page/5day