The Startup
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The Startup

I’ve Prepared My 1st Black Friday Campaign — Here’s What I Learned

Instead of giving discounts, I increase the perceived value.

If you’ve been following me for a while, you might know I quit my full-time job as a marketer and switched to solopreneurship in August 2022.

This was the right decision, and I wish I’d made it much sooner.



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Victoria Kurichenko

Solopreneur. SEO writing expert. Helping companies attract potential customers through organic search results.