Client Acquisition

I’ve Recently Landed my 100th Client as an Agency Owner — The Exact Steps I’d Take if I Had to Start Over

If I lost everything, how I’d rebuild my client base from zero

Mark Vassilevskiy
The Startup
Published in
5 min readFeb 5, 2024

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The paths of every entrepreneur, freelancer, and content creator intersect in one single place. A place where all of them are thinking about getting more clients.

I’ve been working as a UI/UX designer and an agency owner for over 5 years now, and client acquisition was always a pain in the ass.

We just want to do our work, create products, and offer services. Definitely not spend half of the time on marketing stuff, right?

But don’t worry, after getting my 100th client, I understood some of the basics that every specialist should implement to finally see the results.

Being an expert in my niche, instead of being so broad

I see this all the time. Many new freelancers are trying to capture the whole market and get the whole pie at the same time.

Instead of focusing on a tiny tiny niche, they’re looking super broad on the market. As a result — tons of competition and literally no clients at all.

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Mark Vassilevskiy
The Startup

Top Writer. Designer & Agency Owner. 1M+ views on Medium. Helping people drive conversions for their startup https://thegrowthvalley.com/