I’ve Rejected 100+ UX Designers For This One Mistake — They Couldn’t Tell A Story

Here are 4 highly-effective visual storytelling techniques to master to become more valuable to brands.

Jano le Roux
The Startup

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Two UX designers looking at inspiration for a project.
Photo: Anna Shvets

Call me a nitpicker.

But most UX designers walk through the door like Marie Kondo.

  • They get rid of a few things.
  • They organize a few things.
  • They change a few colors.
  • They change a few fonts.

They totally miss the point.

They don’t tell visual stories.

A UX designer who can tell a brilliant visual story is perhaps the most sought-after commodity in the Valley right now. Seriously, CMOs would seemingly give anything for a UX designer who knows how to tell a good visual story.

Really understand the UX storytelling pyramid

A diagram showing how stories build to a climax before they get resolved.
Illustration

Most UX designers don’t tell stories.

And the few who do mostly tell the wrong stories.

  • Good UX designers make their…

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Jano le Roux
The Startup

I run a Meta ad agency making marketing feel effortless. Ready to grow your brand? Connect: jano@likeflare.com. Join me ⤵️