I’ve Sent Over 1,500 Newsletters — Here’s What I Wish I Knew When I Started

No, “being consistent” is not the key.

Image on Lummi // This post contains affiliate links.

So you want to start a newsletter? Or you’re wondering when this newsletter thing will finally pay off instead of feeling like a huge burden every single week?

I’ve got you covered, my friend.

When I sent my first newsletters back in 2017, I felt anxious every time I was about to hit the “send” button.

I hated it.

Sending emails to people I didn’t know felt scary and weird, and it took me years to finally fall in love with newsletters.

After more than 1,500 emails, I can proudly say that writing newsletters is now one of my favorite tasks as a business owner.

In case you’re wondering why or how newsletters can be fun, it’s because writing emails to my audience is now the most impactful but also flexible task.

I’m running a typical creator business with a stupidly simple business model:

• I publish content — mostly on Medium and Substack, sometimes on YouTube.
• I invite readers to sign up for my newsletter and bribe them through freebies.
• New subscribers receive an automated welcome series, followed by…