James Clear’s #1 Strategy for Earning 1,000,000 Email Subscribers Could Save the Internet

He proves once again that less is more

Michael Thompson
The Startup
Published in
4 min readJul 5, 2021

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The author of Atomic Habits, James Clear, shared something recently that I thought was pretty smart. In fact, I think could save the internet from eating itself. Or at a minimum, make a few people pause for a second to think about what kind of writer they want to be.

James has over 1,000,000 email subscribers which is pretty impressive considering he’s only published one book and sends only one email a week to his subscribers. James is obviously a good thinker but it’s a very simple strategy that’s allowed him to stand out —

“The most important thing is also the least sexy one. I wrote two to three articles per week for three years, and I tried my best every time.” — James Clear

This may sound like basic advice. But despite what James says, I think it’s sexy as hell.

Instead of playing the numbers game or following trends, James made a commitment to only publish articles he worked hard on around topics he truly cares about. In the end, by building a reputation for never wasting his audience’s time, he’s grown an email list that…

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Michael Thompson
The Startup

Co-creator of two cool kids • Storytelling Coach •.Fast Co., Insider, Forbes • Free storytelling guide here: https://bit.ly/3h1KZeT