Jeff Bezos’ 5 Most Important Principles for Success

“If you’re good at course correcting, being wrong may be less costly than you think.” — Jeff Bezos

Love him or hate him, Jeff Bezos is one of the greatest success stories in entrepreneurial history. The man saw a need for books to be sold online, then burst through the door and turned Amazon into something much, much bigger. Today, Amazon is ubiquitous and its digital footprint is among the largest on the Internet.

Jeff Bezos was able to build Amazon into a titan because he rooted the concept for his business in principles of success. Herein, I share the five principles that turned Bezos into a billionaire, and perhaps provided you with “free” 2-day shipping on everything from bestselling books to HD televisions.

1. Give it a Shot — even when it isn’t safe

“I decided I had to give it a shot. I didn’t think I’d regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration, I took the less safe path to follow my passion, and I’m proud of that choice.”

Jeff Bezos found himself at a career crossroads less than 10 years after college. Stay in the business world and play things safe at a high-paying job…