Joy Gendusa on why a leader needs to create a zero tolerance zone for office politics

Yitzi Weiner
The Startup
Published in
13 min readFeb 27, 2019

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Create a zero tolerance zone for office politics. There’s nothing worse than a toxic work environment. I worked at my share of companies where office politics and negative chatter ran rampant. Super not fun. From that, I decided that PostcardMania would be different from day one. Now, with 243 staff I am happy to brag that we have a pretty zen work environment with only supportive, caring people that appreciate it.

I had the pleasure of interviewing Joy Gendusa. Joy is the founder and CEO of PostcardMania, a marketing company that specializes in lead generation for businesses of all sizes. Joy grew her business from a small startup in 1998 to a $58 million enterprise employing 245 staff using only a phone, a computer and her own marketing savvy — that means no financial backing or injections of any kind. Today, Joy is an accomplished keynote speaker and marketing educator, having helped more than 82,000 small businesses in over 350 industries since PostcardMania’s founding in 1998.

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Yitzi Weiner
The Startup

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator