Key Learns From StartupBootcamp

Cash is not king, but your pitch is

Michael Thompson
The Startup
Published in
5 min readApr 16, 2019

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30 days have passed since our team at Tradler began the three-month startup accelerator at Startupbootcamp Smart City & IoT in Amsterdam. Our AI platform geared towards improving employee engagement started the Bootcamp alongside nine other leading European startups.

Between trainings, meetings with mentors and clients, and getting to know the other teams, our days have been non-stop.

However, this past week, I sat down with our founder, Jasper Deprez, to review the key takeaways our team has experienced so far.

Our hope is that the lessons we have learned on our journey from “Startup” to “Stayup” will help you with building your own company.

1. Cash is not king, but your pitch is:

When looking at the companies that are doing the best in the startup accelerator we see a glaring pattern. Those who communicate their ideas the best are also performing the best.

When launching Tradler, one of the best decisions we made, was to include communication training in our strategy. We sought out experts in our community in order to get our sales pitch tight from day one. The difference from “Take 1” on our own, to “Take 10” with professionals, has single-handedly…

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Michael Thompson
The Startup

Co-creator of two cool kids • Storytelling Coach •.Fast Co., Insider, Forbes • Free storytelling guide here: https://bit.ly/3h1KZeT