Key Marketing Lessons from Among Us
What marketers can learn from the multiplayer game taking the Internet by storm.
Indie game Among Us has become a smash hit, its popularity spreading on the Internet like wildfire. If you’re unfamiliar with the game, Among Us is a social deduction game similar to Werewolf or Mafia.
The game itself takes place on a spaceship with 4–10 players. Crewmates are preparing the spaceship for launch. But there are imposters disguised as crewmates who sabotage the launch and kill crewmates on board. Throughout the game, crewmates use deduction to try to figure out who the imposters are. Because imposters are disguised as crewmates, they use deception to mislead the crewmates.
Not only is Among Us simple to learn, but it is also available to play on Windows, iOS, iPad OS, and Android. Its simple design and availability to smartphone users makes Among Us very easy to start playing.
Although it only recently rose to popularity in the US, Among Us was originally launched in 2018 by InnerSloth. The game found popularity in Korea and Brazil in 2019.
“We’re really bad at marketing,” Among Us game designer Marcus Bromander told Kotaku.
