Know Your Audience
What do they need to hear?
What Do I Want to Say?
How many times have you sat down to start preparing for a presentation, opened your favorite slide creation tool, and thought: “What do I want to say?”
The fact is, nobody cares what you want to say. I know that sounds harsh but it’s true, even if people don’t realize they feel that way. We’re all naturally wired to care about our own needs. What you want to say is important but if it doesn’t make sense to your audience, your change-inspiring message will never be heard. To ensure they understand and relate to your message you must know who they are and what will inspire them. The question you should be asking is:
“What does my audience need to hear?”
The only way to know what they need to hear is to get to know them. Whether you’re presenting in person or virtually, you need to make it easy for your audience to understand, relate to, and respond to your message. Don’t worry about what you want to say. Know your audience and make sure your presentation gives them what they need to hear.
Why Should They Listen
Most people don’t have a content problem, they have a connection problem. They have a great message but just don’t connect it to…
