Knowledge is shit — new metaphors for a digital world.

Sam DuRegger
Jul 18, 2019 · 2 min read

Knowledge is a fertilizer.
When you spread it,
things grow.

Put it in a silo
and add some time,
it becomes inert.

Concentrate it
to one area,
it is toxic.

Knowledge is much like manure on a farm. To activate the soil farmers spread manure feeding nutrients to their crop. The same can be done with your team/business/network — by using knowledge as fertilizer feeding your teams with understanding and competence to grow. It’s coutnerintuitive to spread knowledge, as the expert is always a sought after contributor, but knowledge becomes useless for real change and growth when kept in one or two seats in an organization. In the same regard, using knowledge as a weapon to zap your opposition when they stick their head out, has it’s own negative consequences to the culture around you.

Knowledge is shit — Don’t hoard it. Don’t store it. Spread it.

In a corporate structure the best leaders are a conduit of knowledge, like professors at University, they don’t hold onto it long enough for it to become toxic or inert. They clearly communicate the what and the why — thereby building trust within their teams. This trust empowers the team to deliver the how in a timely manner to the organization. In this way, knowledge is free flowing from the top down and solutions are delivered from the bottom up.

Pun intended.

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Sam DuRegger

Written by

writer, thinker, builder & tinkerer. http://samduregger.com

The Startup

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Sam DuRegger

Written by

writer, thinker, builder & tinkerer. http://samduregger.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +792K followers.

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