Lead Generation Machine For Your Business
Generating leads is one of the most important processes in an organization. Besides being important, lead generation is also quite difficult for both B2B and B2C companies. Amid growing competition and all companies fighting hard for the prospective customer’s attention, it has become all the more difficult to generate leads.
Telemarketing, cold emailing, TV advertisements, online display ads, social media marketing are some of the innumerable ways which companies use to catch the attention of the prospects. Another way of lead generation is gaining traction by the day because of its conversational nature and advantages over conventional ways of lead generation.
With marketers realizing the importance of creating value for customers, inbound marketing is on the rise and traditional poorly targeted marketing is getting sidelined. As businesses are shifting towards inbound marketing, implementing chatbots only makes more sense.
Chatbots engage with the incoming traffic on your website, ask them relevant questions, converse with them and thus create valid leads for your business.
Here’s why you should use chatbots for lead generation:
Successful lead generation largely depends on timing. Humans are capable of handling only a handful of queries at a given time. If there are more than 4–5 people on your website looking for answers, they have to wait until the customer agent has solved the issues at hand.
Chatbots are a clear winner when it comes to scalability. Chatbots engage with thousands of customers at the same time, in a personalized and optimized manner. Instantly addressing all your prospects’ queries ensures that no important lead is lost to long waiting times.
2. 24*7 Assistance
As humans are bound by time, your live chat agents cannot function round the clock. If a visitor lands up on your website through a Google search at the end of the day, live chat or customer support will not be able to cater to their queries. This leads to lost opportunity as there is no one from your side to probe the visitor and know about their needs.
Enter chatbots and this issue is solved instantly. Chatbots are up and running on your website 24 hours, 7 days a week. By interacting with your website visitors, chatbots capture qualified leads in your database. This way, you do not have to miss out on any lead during non-business hours.
3. Multi-channel Support
Meet your customers where they are, with chatbots. Depending on your target audience, your business needs to be on various channels like social, web, mobile, SMS, etc. to attract leads and retain them. Reaching out to your customers in their preferred channel of communication is a good idea.
The same chatbot can be deployed across multiple channels. This makes your business accessible to its prospects across various channels. What’s more, you do not have to worry about keeping a log of all the interactions your bot has on different channels. The chatbot keeps a track of all the interactions in your database, so you can access everything in the same place.
You need to hire multiple agents to answer many customers at the same time. Prior to that, you also need to make sure your agents are well-trained and have good communication skills to speak to the customers. This means you have to spend monthly to talk to visitors coming to your website. This is both a time-consuming process and an expensive one.
With chatbots, you need to invest only once and it is there to stay. Also, by adding chatbots into your business, you’ll be increasing your revenue, as your current employees will be given time to focus on nurturing leads and closing sales, while chatbots perform the day-to-day activities.
You can grab the attention of your website visitors by interacting with them in their language. Chatbots can be programmed to interact with your targeted audience in their language, by detecting their browser’s language preference.
Chatbots can solve your customer care problems in multiple languages round the clock. This allows your business to scale up the operations to new markets while simultaneously personalizing the experience for your customers.
WotNot Can Help Your Business Generate More Leads
With a conversational interface, chatbots are more interactive than static forms. The best part is that chatbots automate lead generation for your business 24*7 without any human intervention. What’s more, chatbots can even route the complex queries to a rep. With this, your staff does not have to monitor the chatbot conversations round the clock.
Chatbots also keep a log of all the conversations had till date. This way, trends can be identified between customer and bot interactions. Also, insights can be derived through Chatbot Analytics which helps you track your chatbot’s performance. Metrics like top countries, funnel analysis, retention rate, user behavior, etc help you in gauging your bot’s performance.
We, at WotNot, have worked with businesses across different verticals to deploy lead-generating bots for them. Our language experts study your niche and design superior conversational experience for your business to attract and retain customers.
We have preset LeadGen template where you can get a real-time feel of the chatbot on your website. So, what are you waiting for? You can experience WotNot FREE for 30 days here.
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