The Startup
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The Startup

Lessons from Desert Storm

Warfare has much to teach astute marketing managers.

Have you ever noticed how many business and marketing books feature warfare analogies? Why are there so many business books based on Sun Tzu’s The Art of War? Ries and Trout’s Marketing Warfare draws its principles from the writings of Von Clausewitz. In what sense is marketing like warfare?

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Ed Newman

An avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 Look for my books on Amazon https://tinyurl.com/y3l9sfpj