MARKETING MATTERS

Lessons from the Disruption

Originally published in Business North, June 2020

Ed Newman
Ed Newman
Jun 25 · 5 min read
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Photo by Adli Wahid on Unsplash
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Public domain.

Current Events

The Coronavirus Disruption is precisely the kind of 10X tidal wave that Andy Grove warned us about. You don’t see it coming. You can’t even determine what its full impact will be. And until the fog lifts, it waits to be seen all the things we will have learned from this.

Follow the Data

As every marketer knows, the world is awash in data. Google has made it its business to organize this information and make it useful, in a variety of ways. Google Trends presents a raw cross-section of actual search requests that people make every day on Google. The info is categorized and aggregated by whatever demo size you’d like, from global to local baskets.

Should You Pull Back on Advertising?

According to the World Federation of Advertisers (WFA) nearly 90% of all large multinationals have deferred new ad campaigns while more than half are holding back for six months or more. Is this a good move for you though?

Summing Up

As Thomas Paine famously wrote, “These are the times that try men’s souls.” Arguments can be found to support nearly any action you take. If there’s ever been a time to step up our game, this is it. Only the paranoid survive.

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Ed Newman

Written by

Ed Newman

An avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 Look for my books on Amazon https://tinyurl.com/y3l9sfpj

The Startup

Medium's largest active publication, followed by +731K people. Follow to join our community.

Ed Newman

Written by

Ed Newman

An avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 Look for my books on Amazon https://tinyurl.com/y3l9sfpj

The Startup

Medium's largest active publication, followed by +731K people. Follow to join our community.

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