Lessons I Learned From 10yrs Of Running Facebook Ads

It's the little things that make the difference.

Jano le Roux
The Startup

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Facebook Ads is a money printer.

Yet most people tell me it is a money vampire.

They’re doing it wrong.

If you don’t know me, my name is Jano le Roux, and I've been obsessing about Facebook ads for the past 10 years of my life. I’ve tried every strategy out there. I’ve wasted a lot of my own money on ads. I’ve bumped my head a few too many times. And then I used my battle scars to build a marketing agency with a strong focus on Facebook ads in one of the most competitive markets — San Francisco.

Here are 9 lessons I wish I learned 10 years ago.

Focus on large audiences

Facebook’s CPM model — cost per thousand impressions — charges based on views, not clicks. Here’s why focusing on large audiences pays off:

  • Broad Reach: Larger audiences extend your ad’s reach, putting it in front of more eyes. This maximizes potential engagement.
  • Learning Phase: Facebook’s AI thrives on data. A vast audience gives it ample learning opportunities to optimize ad performance.
  • Precision Over Time: Initially broad targeting allows the AI to refine its understanding, pinpointing which users are most responsive. Over time, this process enhances ad effectiveness.
  • Cost Efficiency: Focusing on a large…

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Jano le Roux
The Startup

I craft zero-bs marketing that doesn't feel like marketing. Award-winning brand expert ready to lead your brand's growth. Connect: jano@likeflare.com Join me ⤵️