Photo by Igor Miske on Unsplash

Let’s Look At Typefaces And Brand Identity

How To Choose The Right Typeface For Your Brand

Todd Hagler
The Startup
Published in
6 min readMar 24, 2018

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Typography done well is incredibly powerful. You should have some knowledge of typefaces and typography when discussing your options with designers. The typefaces you choose will convey both message and feeling to your viewer, so it is important to choose wisely.

“Words have meaning

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Todd Hagler
The Startup

Strategic Marketer, Designer and Content Creator | Contributor to The Startup & Marketing And Growth Hacking