Limits of Data-Driven Product Management

Sean Sullivan
Nov 1 · 6 min read

The world is abuzz about data-driven product management. The truth is that you can’t rely on data to manage your products. Sometimes I feel like a heretic for saying this in the world of modern product management best practices. However, I am only stating a simple, practical fact.

Some data is ambiguous, while most is entirely unknown. Hard data is very limited for most product decisions.

At a high level, data comes in both quantitative and qualitative forms. Quantitative data is most often easiest to…

Keep the story going. Sign up for an extra free read.

Sean Sullivan

Written by

Product Strategy Consultant for Product Stride. Helping startups to mature B2B software companies get their stride and accelerate their execution success.

The Startup

Medium's largest active publication, followed by +542K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade