LinkedIn Ghostwriting Makes Me $4000/pm: Here’s How I Format Posts Like a Pro

(This is what makes the difference)

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If you want to create content that generates leads on LinkedIn, it’s not just about what you write…

𝗜𝘁’𝘀 𝗮𝗹𝘀𝗼 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗶𝘁.

4 months ago, I returned to content writing after a 2 year hiatus.

I spent hours experimenting, tweaking, and grappling with the right approach.

Through all the trial and error, I was able to:

• Land 2 retainer clients (3rd to be onboarded this month)
• Book 20+ calls
• Do 6+ 1:1 coaching sessions

The best part about it all?

All of these leads were inbound.

What was my secret?

Formatting.

Here’s the structure that’s achieved the best results:

𝟭/ Use the first sentence as bait

The first 3 lines (including spaces) of any LinkedIn post should make up the entire content.

This means the message of your post must be conveyed within these likes.