The COVID-19 pandemic has left millions without jobs, but in today’s digital workplace they’re not without hope. We’re joined today by Joe Frankie III, a West Point graduate, seasoned executive, and the award-winning co-author of LinkedIn: The 5-Minute Drill for Executive Networking Success. Learn the insider tips, tricks & best-practices to empower your career using LinkedIn, the world’s #1 social networking platform for professionals.
Joe, welcome! We’re talking about LinkedIn today, so let’s begin by asking how you got started with LinkedIn, and what inspired you down the path that led to you become an expert-level user?
When I transitioned out of the military in 2004, I came out as a 52-year-old Colonel and it became apparent that it would be really hard to jump right into a job in corporate America. Back then, job hunting still meant knocking on doors to get your resume in front of recruiters, and it took a lot of footwork & sweat equity to find the right job. LinkedIn was in its infancy, but a colleague of mine was excited about it and thought it might help with my transition.
Back then, LinkedIn wasn’t anything like the platform you see today, but I started playing with it and before long realized how powerful it was. You can use it to build a network of professional contacts that are either in your area of expertise or another area you wanted to break into, which is what I focused on using it for initially.
Initially, I was LinkedIn for networking, but as I developed proficiency I began coaching transitioning military personnel on their job search efforts. Later on, when I got into the executive search business, it became apparent that executives had just as much trouble merchandising themselves as transitioning military personnel did, so I began coaching them as well.
Having a world-class LinkedIn profile is just as important for an experienced CEO as for other professionals, so when the word got out that I was getting results for them, I started getting phone calls in the morning and the evening. It wasn’t before my wife finally said, “Hey, Joe, either take this…