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Listing My Prices on My Website: Two Months Later
Should I list my prices on my website? TLDR; No!
Good god, no.
No way.
What was I thinking?
It’s been exactly two months since I published a pricing guide on my website. For a TLDR version of my last article, I listed a ‘floor’ price for my logo design services on my portfolio. The aim was to weed out people either wanting a logo for free (exposure) or those whose budget unfortunately didn’t match someone with my experience.
I listed the price for my cheapest logo design package, with an enquiry button for the other two.
This was supposed to save time by creating a budget filter, and skipping a lot of back and forth with clients, before they finally discover my prices.
What were the results?
Before listing my prices, I would typically receive 5–6 leads a week. Either from my website or my Instagram page. Admittedly, not all of these were strong leads, but they were usually genuine enquiries from small businesses with a budget to spend.