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Listing My Prices on My Website: Two Months Later

Should I list my prices on my website? TLDR; No!

James Barnard
The Startup
4 min readSep 22, 2021

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Freelance Logo Design Barnard.co slaps his head in frustration
This isn’t a stock photo. This is actually me.

Good god, no.

No way.

What was I thinking?

It’s been exactly two months since I published a pricing guide on my website. For a TLDR version of my last article, I listed a ‘floor’ price for my logo design services on my portfolio. The aim was to weed out people either wanting a logo for free (exposure) or those whose budget unfortunately didn’t match someone with my experience.

I listed the price for my cheapest logo design package, with an enquiry button for the other two.

Freelance Logo Design Packages at Barnard.co

This was supposed to save time by creating a budget filter, and skipping a lot of back and forth with clients, before they finally discover my prices.

What were the results?

Before listing my prices, I would typically receive 5–6 leads a week. Either from my website or my Instagram page. Admittedly, not all of these were strong leads, but they were usually genuine enquiries from small businesses with a budget to spend.

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James Barnard
James Barnard

Written by James Barnard

Award-Winning Logo Designer / Design Educator / Dad

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