Lorna Jane’s Malicious Metamessaging

An Analysis of the Latent Messaging Behind the Branding Philosophies ‘Move, Nourish, Believe’

Jennifer Zeven
Aug 4, 2019 · 10 min read

“Karma is like a boomerang…what’s coming back to you?”

Paying it forward — and payback

A slim woman modeling activewear in yoga warrior pose
A slim woman modeling activewear in yoga warrior pose
Image credit: Lorna Jane Facebook 2016

Mean Girl Metadiscourse

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Image credit: Lorna Jane website and social media posts
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“…the fashionable middle class are paying their respects to slenderness, even thinness…demands are made upon them to contour their bodies in order to please the eyes of others.”

Language Matters. Words Matter

“Language matters. It bloody matters.”

Logos: Philosophies to Define Us

Masochistic Metamessages

“Women’s Language” — Words of the Weak

Lorna Jane: Not ‘For All Women’. For Lorna Jane Clarkson

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