LVMH x Tiffany: The American Icon Meets Cultural Diversification
Published in
5 min readNov 3, 2019
This article was previously published on Luxury Daily and Luxury Society.
Opinion: A Deal Between LVMH and Tiffany Represents A Win-Win For Both Parties
The news about a possible record deal broke last week when the French luxury conglomerate LVMH offered to buy the American luxury jewellery icon Tiffany for $14.5bn. While talks are still in early stages, the deal between these two global luxury players represents a significant opportunity for both parties: for LVMH, it is to broaden its exposure to the American consumer, and to Tiffany to gain a competitive edge within a global diversified portfolio and secure its future brand relevance.
Why is this happening?
LVMH has a gap in the United States luxury market right now. If it can fill that gap, it means gaining a greater sphere of influence for LVMH. The $14.5 billion investment would be the largest acquisition in the…
