How These Two Brands Made “Healthy Snacking” Cool
Who knew snacking could be healthy?
When we were kids, our parents hid snacks in cabinets because they weren’t nutritious.
As we grew older, we ignored the snack aisles in stores because all options were loaded with sugar.
The snack industry became a forbidden place that we visited once in a while and regretted each time.
Magic Spoon and Misfits have changed this industry and mindset by introducing healthy protein cereals and bars.
They’ve created a world where snacking doesn’t mean compromising our health.
Both companies entered highly competitive markets and quickly carved their place at the top. By finding unique market opportunities, they’ve cracked the code and disrupted this huge snack industry.
Let’s indulge in how these DTC brands have appealed to their audience with their marketing and branding strategies. A guilt-free indulgence.
Magic Spoon Cereal — Disrupting The Cereal Industry Forever
Choosing an industry that has a huge fan base is a bold decision. From Kellogg’s to Corn Flakes, the cereal aisles were completed, and we didn’t know we needed an alternative.
