How These Two Brands Made “Healthy Snacking” Cool

Who knew snacking could be healthy?

Buse Umur
The Startup
Published in
5 min readJul 10, 2023

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One of my work (I’m a writer, not a designer)

When we were kids, our parents hid snacks in cabinets because they weren’t nutritious.

As we grew older, we ignored the snack aisles in stores because all options were loaded with sugar.

The snack industry became a forbidden place that we visited once in a while and…

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Buse Umur
The Startup

a copywriter who crafts your truth 💛 | copywriting, marketing, branding, personal essays