Mark Manson’s Popular Book That Transformed Pop Culture Was No Accident

“I just googled other content on the topics and rewrote it.”

Tim Denning
The Startup
Published in
6 min readJan 18, 2023

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Image Credit-Mark Manson via Facebook

Mark Manson made the word f*ck acceptable.

He was the first to sneak it into a mainstream book title and have it appear in bookstores worldwide.

That’s a mighty effort. Thanks Mark for freeing f*ck.

The story of how his book “The Subtle Art of Not Giving A F*ck” became so big and transformed pop culture hasn’t been told until recently.

I’m going to give you the 10,000 foot view of his story so you don’t have to listen to back-to-back 2-hour interviews. The insights will help you write online if that’s your goal (I insist it should be).

Success always starts like this

Mark has a polished brand nowadays.

Back when he began blogging in 2007 at college, he wrote about how to become a pickup artist simply because it was a popular topic. Back then that made him a low-life piece of crap.

He was dirtier than chewing gum that’s been stuck to your shoe for a month. Zero credibility, making it up as he went.

For those early years Mark said his readership was never more than a dozen…

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Tim Denning
The Startup

Aussie Blogger with 1B+ views that made me 7-figures — Get my free email course: https://timdenning.com/1k-mb