Market study: Crucial or waste of money?

What would a market research study answer?

Photo by João Silas on Unsplash

I’m puzzled when start-up CEO’s tell me that they don’t need a market study. “We just need to sell!” they say most of the time.

Yes, being result oriented, having clear targets, are beneficial for success. However, how are you going to sell if you haven’t answered 5W of the business? I often come…