Creating Your Startup Marketing Plan
How to write a startup marketing plan and a free template you can use to get started
I’m going to show you how to write a startup marketing plan and give you a template you can use to create your own.
What if the startup you’re working on goes broke on marketing before it can prove itself?
Content:
- Taking aim at the traditional marketing plan
- An agile approach to planning
- Enter the single page startup marketing plan
Taking Aim at the Traditional Marketing Plan
A marketing plan needs to be a dynamic document rather than a static report created once and rarely to be altered in the future.
The marketing plan you create should evolve over time and be constantly influenced by the market, your customer, and the ever-evolving space you play in. The static marketing document of 10, 20 or 50+ pages, with an executive summary and content that talks about financial projections, resourcing, equipment, staff and goes into great detail about the product itself and the market that we plan to enter and the type of customer we assume will be buying…
