The Startup
Published in

The Startup

Marketing CPAs, Explained

In marketing, what is a CPA?

This sounds like one of the most introductory questions to marketing that you could ask, but I think very few people fully grasp what a CPA represents. As easy as the answer to this question might seem, understanding the answer at a fundamental level can teach us a lot about how to run efficient marketing.

So, what is a CPA?

CPA typically stands for cost per action. You might see it used as an abbreviation for something else, like cost per acquisition, but for the purpose of this article we’re…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mack Grenfell

Mack Grenfell

Growth marketer — I write about how to run better ads (https://twitter.com/mackgrenfell)