Marketing Essentials for 2020

Way forward for brands’ marketing strategies to win customers in 2020

The year 2019 witnessed some innovative and thought-provoking marketing campaigns. The Sephora’s “We belong to something beautiful” campaign promoting gender diversity and inclusiveness, Taco Bell’s The Bell Hotel as a successful experiential marketing strategy and Twix’s limited Meltdown device that combined coffee with the candy bar are few of them. Brands like Mountain Dew and Oreo exploited the hype of “Game of Thrones” with their marketing tie-ins, including thrilling advertisements and product innovation (Mountain Dew introduced cans that revealed series content when chilled). All these initiatives left the customers spell-bound and enhanced brands’ customer base.

Such tremendous success is a result of in-depth research on consumers, creative thinking, and dedication. With changing consumer preferences and emerging technological advancement, brands need to be engaged in continuous research and out-of-the-box ideas to triumph. Following are the key ways by which brands can use their marketing strategy to reach the pinnacle of success in 2020 and beyond:

Don’t Forget What Your Brand Stands for

The biggest mistake that brands make is that they lose the brand essence and…