Marketing is Brand building, not Advertising.

Differentiation separates the winners from the losers.

If you’re confused about the difference between marketing and advertising, you’re not alone. On the surface, marketing and advertising seem to be synonymous, two words you can use interchangeably to describe a process that helps your company sell more products or services.

There’s a vast difference between marketing and advertising, and if you want to be successful with either, you…