Marketing is Brand building, not Advertising.

Differentiation separates the winners from the losers.

If you’re confused about the difference between marketing and advertising, you’re not alone. On the surface, marketing and advertising seem to be synonymous, two words you can use interchangeably to describe a process that helps your company sell more products or services.

There’s a vast difference between marketing and advertising, and if you want to be successful with either, you need to understand why and how they’re different — and how to use each effectively.

So what is the difference between marketing and advertising? Why is it essential to separate the two? And how can you use both effectively to take your business to the next level?

Let’s start by looking at the basic definitions of each and then dive deeper into why marketing should be centered around brand building and is very different from advertising.

Difference between Marketing and Advertising.

By definition, advertising is the action of calling something to the attention of the public- This is done, especially with paid announcements of a business’s products or services to an audience. In essence, Advertising is anything that has to do with — you guessed it — Ads.

Advertising occurs across multiple mediums, but the one factor all advertising has in common is that the brand…